Pretoria on MyPR: How to align your brand with purpose-driven consumers: Purpose driven consumer Photo: Gullan and Gullan Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment.1 When values don’t align, customers will shift quickly and are not afraid to permanently …
consumers
Information is king – for consumers, retailers, and brands
Pretoria on MyPR: Information is king – for consumers, retailers, and brands: Andrew Weinberg, CEO, 2Engage The 2020 South African Loyalty Awards highlighted the increasing value of targeted information in the retail space for all stakeholders – consumers, retailers and brands – with competition criteria measuring how loyalty excellence can drive commercial results and better customer experiences. South Africa is proving to be ahead of the global loyalty game, according to Matt Oldham, one of …