Pretoria on MyPR: How to align your brand with purpose-driven consumers: Purpose driven consumer Photo: Gullan and Gullan Today’s discerning customers have high expectations from the brands they choose to associate with. According to the 2020 Consumer Culture Report, 71% of customers prefer to buy from brands that align with their values, while 83% of Millennials stress the importance of value alignment.1 When values don’t align, customers will shift quickly and are not afraid to permanently …
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