personalisation

Pretoria on MyPR: Why personalisation in digital marketing matters: Custom-Name Photo: Gullan and Gullan In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time. This personalisation campaign was so successful it was adapted …