Pretoria on MyPR: African Countries Reach E-commerce Tipping Point – PayU Report: South Africa’s e-commerce up 35%, Nigeria is Africa’s biggest e-commerce market, and Kenya primed for massive growth. Multiple factors have combined to bring African countries to an e-commerce adoption tipping point, creating more opportunities than ever for online and omnichannel merchants. This is particularly true for merchants in fashion, beauty, education, and digital goods. This evolution has seen the …
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