PRETORIA, South Africa, November 2014 – Ford Motor Company of Southern Africa (FMCSA) consolidated its strong sales month with another resilient performance in November. Ford sales totaled 6 332 vehicles for November 2014, representing a substantial year-on-year growth of 20.5%.
FMCSA has recorded a market share of 13.9%, the second highest share since reporting. FMCSA also reported a YOY increase of 21.4% with a total of 64 234 vehicles sold year-to-date.
According to the National Association of Automobile Manufacturers of South Africa (Naamsa), industry new vehicle sales are up 0.9% on November last year, from 50 630 to 51 098 units. Passenger car sales are down by 2.5% and Light Commercial Vehicles (LCVs) sales are up 10.8% year-over-year.
Ford models continued to perform well, with a strong showing across the line-up. Most notably, EcoSport and Ranger were in demand at showrooms.
“We’re thrilled that South Africans continue to show such confidence in Ford’s products, especially our locally produced Ranger,” said Mark Kaufman, Vice President, Marketing, Sales and Service, FMCSA. “We are exceptionally proud of our Ranger’s achievement as it was South Africa’s best-selling pick-up for the first time and topped 3 000 unit sales for the second consecutive month.”
Sales of 798 units for EcoSport shows that the small crossover is still in demand more than a year after its introduction. “EcoSport’s stellar sales performance this month further underlines consumer appetite for quality products that are safe, green and fun to drive,” said Kaufman.
“This year’s growth is incredibly affirming, particularly as we prepare to launch more models boasting EcoBoost and smart technologies, including the Fusion and Transit Connect.”
FMCSA’s solid sales performance in 2014 is expected to continue well into the new year, with a raft of new model launches. Planned introductions include the new Focus and Focus ST; a revised engine lineup for Kuga; Transit Connect and Tourneo Connect; Fusion; Mustang and Everest.
