The Partners Powering the Port Alfred Easter Festival 2026 Surf Contests

The brands and organisations supporting the Rip Curl GromSearch and the Royal St Andrews Hotel Rip Curl Cup at East Beach.

East Beach becomes the centre of competitive surfing during the Port Alfred Easter Festival. The beach hosts both the Rip Curl GromSearch and the Royal St Andrews Hotel Rip Curl Cup.

Across four days, the shoreline welcomes rising junior surfers as well as experienced competitors. As a result, East Beach turns into a focused contest arena and an important gathering point for the South African surf community.

Events of this level rely on strong partnerships. Therefore, the organisers extend sincere thanks to the businesses and organisations whose support makes the surf contests possible.

Core Event Partners

At the centre of the event stands The Royal St Andrews Hotel. Their involvement helps anchor the Royal St Andrews Hotel Rip Curl Cup at East Beach. In addition, their continued support strengthens the connection between the festival, the ocean and the town that hosts the event.

Alongside them is Rip Curl South Africa. The brand’s long commitment to competitive surfing ensures the event delivers genuine high-performance action in the water.

Through the Rip Curl GromSearch and the Royal St Andrews Hotel Rip Curl Cup, Rip Curl provides an important contest platform. Consequently, both emerging junior surfers and established competitors benefit from a professionally run environment.

For the full story, Port Alfred Easter Festival Partners