SOLVED: The Problem With Business Directory Submissions

We have all read the ‘propaganda’ that encourages us to find Business Directory sites and self submit our businesses to them.

They all promise loads of traffic and an increase in visibility in the SERPs (Search Engine Results Pages).

BUT, in order to get the promised traffic and concommitant rise in the SERPs you invariably have to have a bit of time to submit a well optimised submission PLUS pay a bit of money to get a FEATURED position that will get your business noticed amongst thousands, ten of thousand, hundreds of thousands and even millions of listings.

One also has to ensure that the directory you are submitting to has a decent amount of related postings – to draw browsers in, a decent Search Engine Ranking and many links pointing back to the site. Everyone will TELL you that they have the magic pill.

What often happens is that we start a submission process and then the phone rings or a work colleague interrupts or a boss needs something ‘urgently’ so we do not complete that listing properly. By submitting an incomplete listing, the business is frustrating potential customers before they even consider visiting the website or a physical location. Put simply, limiting available information is bad for business and can reduce visibility in search results.

The MAIN problems with submitting to a Business Directory – SEO optimisation, Time, Comprehensive info – have now been solved by MyZA’s ‘Quick Add‘ facility which allows you to quickly add your web site URL and some identifying info PLUS a small monetary consideration and MyZA will do your listing on your behalf. This will take you 2 minutes plus some small change. This ‘Quick Add‘ facility is guaranteed to save you a minimum of 20 minutes of your time (30 minutes if you do a really good job with your submission). Think what an hour of your time costs and then compare that amount to the measly $5.00 charged by MyZA to do the work for you!

And, by the way, MyZA is a ‘well aged’ domain with decent authority and in excess of 1 MILLION results on Google.

You may also list for free on MyZA HERE.

The Number of Links/Listings for MyZA on Google as at 13 June 2023. Photo Screenshot: MyZA

9 Reasons Why Listing In The MyZA Business Directory is a ‘Good Thing’:

Increase Your Online Presence: For businesses, being listed on lthe MyZA online business directory will help increase their visibility and attract more customers. In addition, business directories in general can also help businesses improve their online presence and search engine rankings, which can lead to even more exposure and potential customers. Sometimes getting listed in one directed usually means getting listed in several more, allowing you to kill two (or more) birds with one stone. On the flip side, sometimes the information doesn’t transfer over properly. It’s very important to check, claim, and update your listings frequently and regularly.
Improve Your Local Visibility: Though they are massive, online business directories have advanced filtering and suggesting capabilities, and serve to connect you with your target audience. As a local business, directories are beneficial because they make your business visible to your local community.
Get Discovered: The typical online business directory allows users to search by specific criteria, such as service, location, and category. By simply entering complete and accurate information in your listing, the directory will then connect your business to the people searching for it, even if they don’t search your business name explicitly. This is highly beneficial because oftentimes, people don’t know to search a specific business name or the specific service they need.
The Power of Word of Mouth: The MyZA online business directory has a customer review component, as word of mouth has always been a trusted source for consumers. With real time and sharing capabilities of mobile devices, customers can now publish reviews more quickly – even during their experience. People seek out and trust online customer reviews today more than ever, so get listed in online business directories and you’ll be placed in a direct channel to your target audience.
Strengthen Your Business Reputation: The fear of negative reviews prevents many businesses from getting listed online, but this shuts them off from getting positive reviews too, which are essential for a good reputation. As long as you know how to properly handle one, the cost of one negative review is outweighed by the benefit of many positive reviews. Plus, a mix of reviews can even strengthen your reputation, as it shows that you are a genuine and healthy company that has nothing to hide.
Increase Brand Awareness: When a user performs a search in the MyZA online business directory, it will display a list of relevant results, each with a brief snapshot so that you can decide which one to click on to learn more. This means that even if a user doesn’t click on your listing, they still see your business. Every encounter a person has with your business increases their awareness and familiarity with your brand, which warms them up for further engagement.
Boost Your SEO: Search engine optimization (SEO) is the practice of providing your web content in such a way that search engines will favor it and rank it higher in results for applicable searches. A search engine wants to be trusted by its users, so the more information it can obtain about your website, and the more consistent that information is, the better you will rank. Online business listings are a great way to support and supplement your already existing information to give it that extra validation.
Show Up on Google: It is possible to get on the first page of Google through SEO practices, but it can take a few months to start seeing results. The MyZA online business directory, on the other hand, has been around for a while, has high amounts of traffic, and is trusted by search engines. Since Google likes these characteristics, its first page of search results regularly contain pages from online directories. If you get listed in the MyZA online business directory, you have a chance of benefiting from their well-established SEO and showing up on the first page of Google.
Gain a New Friend: MyZA is based in the Friendly City of Gqeberha whose citizens have a reputation of going beyond what is required in order to satisfy clients. We are extremely well known for ‘under promising’ and ‘over delivering’. What do you have to lose? Nothing!