Renowned sports betting operator Hollywoodbets has once again demonstrated its unwavering commitment to sports development through the official launch of a strategic partnership with Harlequins Rugby Club.
On 25 August 2023, Hollywoodbets was announced as the official naming rights sponsor of Harlequins Rugby Club and the stadium during the launch held at the club. The event was graced by esteemed guests from the rugby fraternity.
This collaboration represents a mutual commitment to the development and growth of rugby, showcasing Hollywoodbets’ dedication to supporting local sports teams. As part of the partnership, the iconic Hollywoodbets logo will take centre stage on the front of the senior men’s team kit as well as the women’s team kit. This prominent placement allows Hollywoodbets to showcase its brand to a passionate and engaged fanbase, both on the field and off.
Harlequins Rugby Club, based in the vibrant city of Pretoria, is renowned for its rich history, commitment to excellence, and passionate fan support. With a tradition of success and a strong focus on nurturing talent, the newly branded Hollywoodbets Harlequins Rugby Club is set to compete in the highly anticipated Gold Cup tournament. Hollywoodbets is thrilled to stand alongside the club as they aim for glory in one of South Africa’s most prestigious rugby competitions.
Commenting on the partnership, Devin Heffer, Brand and Communications Manager at Hollywoodbets, expressed his enthusiasm and said, “As Hollywoodbets, our focus has always been on investing in sports development. Club rugby plays a massive role in the community and is the breeding ground for our future provincial and international rugby stars. Harlequins has a rich history and is a renowned name in the folklore of rugby internationally. We have been blown away by the support and hospitality shown to us by the club, and we look forward to repaying the favor as we invest in the team and the stadium over the coming rugby season and beyond. We also look forward to working with the club through our Hollywood Foundation, and investing further into various rugby development projects.”
Ben Eybers of the Hollywoodbets Harlequins Rugby Club said, “We are absolutely thrilled to embark on this exciting journey alongside Hollywoodbets. This partnership signifies a momentous step forward for the Hollywoodbets Harlequins Rugby Club, and we are deeply grateful for the commitment Hollywoodbets has shown to our team and the growth of rugby as a whole. As we gear up for the Gold Cup tournament, we are excited to bring together the rich history and tradition of Harlequins with Hollywoodbets’ unwavering dedication to sports development. Our vibrant city of Pretoria will undoubtedly witness the fruits of this partnership as we aim for glory on the field and build a stronger community off the field. Together, we’re ready to make a lasting impact and write a new chapter in our storied rugby journey.”
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